Zeitgeist is the spirit of the age. Zeitgeist is the spirit of the time. Zeitgeist is the taste and outlook characteristic of a period or generation. Zeitgeist is the trend of thought or feeling in a period, especially as reflected in its literature, art, etc. Even architecture has always had the capacity to both mirror and be driven by the zeitgeist. The Zeitgeist Movement provides a wealth of information detailing why a new global system is preferred and necessary.
Eisenman in his essay described today's world in terms of a double zeitgeist, where "two spirits of the times" co-exist as separate entities. He describes the first zeitgeist as a traditional one based on land, industry, and people. Examples include the newly formed nations, such as Serbia and Slovakia that have been formed based on land, language, culture and specific ethnic identities. The second zeitgeist is based on information, communications, and technology, and include the emergence and increasing use of jet airplane travel, fax machines and the World Wide Web. In the first zeitgeist, there exists a tendency to concentrate on the particular local conditions and place, in the second zeitgeist there exists a tendency to concentrate on the global and general.
Jack Welch is widely credited with GE’s remarkable performance during the 1980s and 1990s. Welch who had read the zeitgeist and saw great change on the horizon was the ideal person to grow the business during headier times.