Sociology Index

Yuppie

The answers to the question, who is an Yuppie? are many. Yuppie is the perfect person in a capitalist society. Yuppie is the one who maximizes his or her own pleasure. Yuppie is a person who is less than 40 and who earns a lot more money than others.  Yuppie is an acronym that stands for an Young, Upwardly-mobile Person who is concerned only with his or her own lifestyle and economic security. The term ‘Yuppies’ was associated with rich professional young adults, who had a lot of money, and this was shown through their choice of clothing. Designer items and products were worn by these yuppies to show off their wealth.

Yuppie clothing was a symbol of status, which was what a Yuppie had within their working life. The 1980s fashion culture was marked by its flamboyant trends, colourful leg-warmers, perm hairstyles and also gothic subculture. Throughout the 80s, a popular culture for mainly the younger generation was to be and dress like a ‘Yuppie’. Their fashion style is considered as ‘power-dressing’, which mainly consisted of pin-striped suits, Rolex watches and Ralph-Lauren female power suits. The Yuppie fashion trend was something new and different. The Financial Times recently described a new breed of eco-yuppie. The eco yuppies can achieve in pinstripes what others do in combat boots. The social construction of "the Islamic yuppie" and public opinion polls as arguments advocating a new kind of an urban, cosmopolitan citizen who can move fluidly through multiple spaces and scales.

How Far North Are We Going? By Duncan Smith.

The “yuppie” is no longer an outsider. The BMW and the second home, the latter in a country of still too many homeless, is no longer a joke. The “yuppie” is now a major element of our contemporary culture, and the practices associated with her or him are gradually becoming general social practices. A “yuppie” could be anyone, his/her without ever mentioning that I am writing this on an expensive piece of high-tech machinery at a prestigious and wealthy university which makes verifiable claims, as we all do, to being “poor.” It is a place with ever-expanding needs, foremost of which is satisfying the desires of its users-faculty, students, administration, alumni.

Meet the muppies: A beginner’s guide to ‘millenium yuppies’
Michelle Miller. They wear designer kit to Bikram yoga, work at a start-up and fill their Instagram feeds with experiences in the company of influential people. Like the yuppie of the 1980s, the muppie is educated, independently-minded, confident, and capable of extraordinary achievement - when it suits her. Like the yuppie, the muppie likes to be part of the In-Crowd.

Stressed Out on Four Continents: Time Crunch or Yuppie Kvetch? 
DANIEL S. HAMERMESH, JUNGMIN LEE. Abstract: Social commentators have pointed to problems of women workers who face 'time stress' - an absence of sufficient time to accomplish all their tasks. An economic theory views time stress as reflecting how tightly the time constraint binds households. Adults in higher-income households perceive more time stress for the same amount of time spent in market work and household work. The importance of higher full incomes in generating time stress is not small, particularly in North America - much is 'yuppie kvetch'.

Determining Yuppie Cuisine: A 4 page paper that addresses the diversity of yuppie tastes in the culinary scene and describes why it is impossible to define a cuisine for yuppies, except that it includes everything. The paper posits that this is true because yuppies are investigative and supportive of diverse cultures.

The Yuppie Handbook: The State-of-the Art Manual for Young Urban Professionals. Marissa Piesman, Marilee Hartley, Lonni Sue Johnson. Provides a satirical view of the life styles of well-educated affluent young people, who try to have all the best possessions.