SOCIOLOGY INDEX

the id: the innate impulses and drives,

the ego: the unique and individual self; and

the superego: the internalized social norms or conscience.

Much Freudian analytical theory is based on articulating the development of these aspects of self and their relationship.

In Psychoanalysis or Freudian theory: Superego is the part of the mind which internalizes parental and social prohibitions or ideals early in life and imposes them as a censor on the wishes of the ego; the agent of self-criticism.

The superego is the faculty that seeks to police what it deems unacceptable desires; it represents all moral restrictions and is the "advocate of a striving towards perfection"

The Superego and the Act: A lecture by Slavoj Zizek 
Excerpts: The more profit you have, the more you want, the more you drink Coke, the more you are thirsty, the more you obey the superego command, the more you are guilty. In all three cases, the logic of balanced exchange is disturbed in favor of an excessive logic of "the more you give the more you owe", or the "more you possess what you are longing for, the more you are missing and thus the greater your craving", or the consumerist version, "the more you buy the more you must spend". This paradox is the very opposite of the paradox of love where, as Juliet put it to Romeo, "the more I give, the more I have." This superego–paradox also allows us to throw new light onto the functioning of today’s art scene. Its basic feature is not only the much deplored commodification of the culture, but also the less noted, perhaps even more crucial opposite movement: the growing culturalization of the market economy itself. Culture is less and less a specific sphere exempt from the market and more and more its central component. What this short’circuit between market and culture entails is the disappearance of the old modernist avant-garde logic of provocation, of shocking the establishment. Today, more and more, the cultural economic apparatus itself, in order to reproduce itself, has not only to tolerate but to directly incite stronger and stronger shocking effects and products. Let us recall recent trends in visual arts: gone are the days when we had simple statues or unframed paintings — what we get now are expositions of frames themselves without paintings, expositions of dead cows and their excrement, videos of the inside of the human body, inclusion of smell in the exhibition, and so on. Here, again, as in the domain of sexuality, perversion is no longer subversive: the shocking excesses of part of the system itself. The system feeds on them in order to reproduce itself. Perhaps this is one of the possible definitions of postmodern art as opposed to modern art. So what then is superego, what is this superego injunction which is replacing more and more the old symbolic law of prohibition? Superego is the reversal of the permissive "You May!" into the prescriptive "You Must!", the point in which permitted enjoyment turns into ordained enjoyment. We all know the formula of Kantıs unconditional imperative: "Du canst, denn du sollst". You can do your duty, because you must do it. Superego turns this around into "You must, because you can." Nowhere is this clearer than in the case of Viagra, the potency pill that promises to restore the capacity of male erection in a purely biochemical way, bypassing all problems of psychological inhibitions and so on. Now Viagra takes care of the erection, there is no excuse, you can enjoy sex so you should enjoy it, otherwise you are guilty. At the opposite end of the spectrum, the New Age wisdom of recovering the spontaneity of your true self seems to offer a way out of this superego predicament. However, what do we get effectively? Is this attitude not secretly sustained by the superego imperative? You must do your duty of achieving full self–realization and self–fulfillment because you can. This is the reason why we feel, at least I do, a kind of terrorist pressure beneath the compliant tolerance of New Age preachers. They seem to preach peace and letting go and so on but there is an implicit terrorist dimension in it. So what is superego? The external opposition between pleasure and duty is precisely overcome in the superego. It can be overcome in two opposite ways. On one hand, we have the paradox of the extremely oppressive, so–called totalitarian post–traditional power which goes further than the traditional authoritarian power. It does not only tell you "Do your duty, I don’t care if you like it or not." It tells you not only "You must obey my orders and do your duty" but "You must do it with pleasure. You must enjoy it." It is not enough for the subjects to obey their leader, they must actively love him. This passage from traditional authoritarian power to modern totalitarianism can be precisely rendered through superego in an old joke of mine. Let’s say that you are a small child and one Sunday afternoon you have to do the boring duty of visiting your old senile grandmother. If you have a good old–fashioned authoritarian father, what will he tell you? "I don’t care how you feel, just go there and behave properly. Do your duty." A modern permissive totalitarian father will tell you something else: "You know how much your grandmother would love to see you. But do go and visit her only if you really want to." Now every idiot knows the catch. Beneath the appearance of this free choice there is an even more oppressive order. You seem to have a choice, but there is no choice, because the order is not only you must visit your grandmother, you must even enjoy it. If you don’t believe me, just try to say "I have a choice, I will not do it." I promise your father will say "What did your grandmother ever do to you? Don’t you know how she loves you? How could you do this to her?" That’s superego. On the other hand, we have the opposite paradox of the pleasure itself whose pursuit turns into duty. In a permissive society, subjects experience the need to have a good time, to really enjoy themselves, as a kind of duty, and consequently feel guilty for failing to be happy. The concept of the superego designates precisely this mysterious overlapping in which the command to enjoy overlaps with the duty to enjoy yourself. Maybe we can in this way distinguish the totalitarian from the liberal–permissive superego. In both cases, the message is "You may enjoy, but because you may, you must". In both cases you pay a price for this permission.