SOCIAL REACTION THEORY or labeling theory focuses on the linguistic tendency of majority group to negatively label minority group or those seen as deviant from norms. Charles Lemert, a social reaction theorist, was the founder of the societal reaction theory approach. Social reaction theory or labeling theory is concerned with how the self-identity and behavior of individuals may be determined or influenced by the terms used to describe or classify them, and is associated with the concept of a self-fulfilling prophecy and stereotyping.
Societal reaction approach distinguishes between primary deviance (where individuals do not see themselves a deviant) and secondary deviance (which involves acceptance of a deviant status). Primary deviance arises for a wide variety of reasons, biological, psychological and sociological. Secondary, or intensified deviance becomes a means of defense, attack, or adaptation to the problems caused by social reaction to primary deviant behavior.
Social reaction theory's claim that the process of defining and suppressing deviance is important to social solidarity.