Sociology Index

SOCIAL MAPS

The term Social Map is used primarily as a metaphor. Social Mapping means identifying the social characteristics of victims, offenders or inmates or other groups. The concept of Corporate Social Map is a new phenomenon.

Social map is also a term used for a visualized analysis of a digital identity of a person, brand or company. Such social maps have created an intense discussion about digital reputation and digital identities. Social maps show where a digital identity is created or formed or discussed. Social maps set each element in context and proportions.

Use of social network analysis to social map the social relationships of staff and teachers at school
Penelope Hawe, and Laura Ghali
Understanding the pre-existing social relationships in a setting is vital in health promotion, not only for understanding important people to get ‘on side’ with an intervention but also for appreciating how the intervention itself might change social structures.