Sociology Index


The term Social Map is used primarily as a metaphor. Social Mapping means identifying the social characteristics of victims, offenders or inmates or other groups. For companies a so-called Corporate Social Map is still very new and an unusual methodology, but also very effective and meaningful.

In marketing a social map is a visualized analysis of a digital identity of a person, brand or company. Social Maps is also a tool that allows citizens to express their opinions about the city and its urban environment. 

Social map is also a term used for a visualized analysis of a digital identity of a person, brand or company. Such social maps have created an intense discussion about digital reputation and digital identities. Social maps show where a digital identity is created or formed or discussed.

A classic example is mapping of the residences of U.S. Facebook users and their social links. Social maps set each element in context and proportions.

Insight Genesis Social Map went live in the summer of 2016, providing a look at how community-sourced Insight Genesis sonar data are improving maps for the betterment of anglers and boaters around the world. Social Map charts are accessible and searchable. 

Use of social network analysis to social map the social relationships of staff and teachers at school. Penelope Hawe, and Laura Ghali.
Understanding the pre-existing social relationships in a setting is vital in health promotion, not only for understanding important people to get on side with an intervention but also for appreciating how the intervention itself might change
social structures.