Among distinguished sociologists, Roland Barthes is associated with French structuralism and post-structuralism. Roland Barthes's approach to literature combines sociology, literary criticism, semiology, structural anthropology and Marxism.
Roland Barthes has made immense contributions to the analysis of culture, texts and ideology. Roland Barthes's works include: Sade/Fourier/Loyola (1971), Mythologies (1957), Writing Degree Zero (1953), S/Z (1970), The Pleasure of the Text (1975). Barthes's Mythologies (1957) interrogated specific cultural materials in order to expose how bourgeois society asserted its values through them.
The portrayal of wine in French society as a robust and healthy habit is a bourgeois ideal that is contradicted by the reality that wine can be unhealthy and inebriating. He found semiotics useful.