Sociology Index

NATURAL ATTITUDE

Natural Attitude as used by Alfred Schutz (1899-1959) refers to characteristics of the world as it is encountered by people living in it. The main properties of natural attitude are that the world is experienced as being historically organized prior to their arrival and that it is intersubjective, meaning experienced similarly by others.

By natural attitude we mean that people accept the world as it is given through experience and that people address the world pragmatically. In a highly transparent society where most activities are ‘captured’ by an online network of data surveillance, invasion of privacy becomes an integral part of our daily life and the natural attitude that takes the ‘surveillant way of life’ for granted is expected to prevail. - Mun-Cho Kim, Korea University in "Surveillance Technology, Privacy and Social Control."

As described earlier in "Insights from Phenomenology," the natural attitude is the way human beings go about their everyday lives. It is the taken-for-granted approach to the world, meaning individuals do not reflect on their actions; rather they act according to their common sense preunderstandings, assumptions, or biases. The natural attitude allows people to carry out their daily activities with little forethought, because they cannot reflect on every action and response they have throughout a day and still function.

The Pharmacist's Natural Attitude - Djenane Ramalho de Oliveira; Sarah J. Shoemaker in "Achieving Patient Centeredness in Pharmacy Practice."

Pharmacists, like all people, have professional biases and pre-understandings, and they too, go through their workdays without questioning their professional assumptions and activities. A natural attitude holds true for pharmacists as well. Pharmacists, like all people, have a natural attitude; however, pharmacists as professionals have a collective natural attitude that will oftentimes determine their professional actions as well as affect their responses to patients' behaviors and attitudes.

The natural attitude of pharmacists is created through their preparation and education as well as by the culture of pharmacy.
The pharmacist's natural attitude (PNA) is the taken-for-granted attitude of pharmacists with a primary reliance on pharmacologic knowledge for an understanding of medications, a focus on the product, the use of counseling as the major approach with patients, and an emphasis on medication adherence and persistence as a goal.

Pharmacists as professionals must recognize how their natural attitude negatively affects care and work to become more patient-centered practitioners by the development of skills such as openness.