Philippine Medical Tourism Programme aims to target both the wellness/spa and medical tourist markets. Tourism Secretary Roberto Pagdanganan, said that health holidays are significantly growing outside Europe and in other parts of the world. If the growth of health resorts in Asia, including the Philippines, is anything to go by, there would seem to be a huge potential to develop health tourism as a great come-on since health and wellness using traditional healing methods, such as massage, healing and herbs is very much part of the Asian culture.
The new program will be offered to tourists whose main purpose for visiting the Philippines is to undergo minimally invasive medical procedures and treatments. Specially-designed tours integrated with the medical programs by accredited hospitals and healthcare establishments will then be offered to suit the needs of these identified market segment. Philippines is one of the few countries in Asia to offer such specialized medical or health tour offerings, with only Thailand, Malaysia, Singapore and India as competitors.
Hospitals such as the Asian Hospital in Alabang, Capitol Medical Center in Quezon City and Medical City in Mandaluyong City are gearing up to offer world class facilities. Surgeons in the Philippines, routinely perform kidney transplants and complicated cardiac procedures.
The countrys bid was also reinforced during the
state visit of President Gloria Macapagal-Arroyo in Bahrain last December when the
Bahraini government expressed interest to send medical tourists to the Philippines. Now
underway are a Medical Tourism Forum and modules for the implementation of a Mabuhay
Host Training Program for healthcare frontliners of accredited hospitals, all to
strengthen the countrys readiness as a health vacation destination.
Called Family Week at the Farm, this series of activities is part of the health resorts commitment to the DOT to help in promoting the country as a health vacation destination in Asia. Activities which a family will surely enjoy include kite flying, arts and crafts, massage lessons for kids, face painting, yoga, conscious walking exercise, swimming, seed planting, healthy food preparation, etc. The Farm includes a fully integrated medical facility specializing in alternative preventive health and natural healing.