Sociology Index


The terms Mcjob and McWorld are related to George Ritzer's analysis of corporate culture in The McDonaldization of Society. Mcjob was earlier performed on a part-time basis and having no career potential. Mcjob is no longer low paying. Mcjob was usually the first work experience of new entrants to the labour market. Even Amazon founder Jeff Bezos had a Mcjob. While Jeff Bezos was in high school, he worked at McDonald's as a short-order line cook during the breakfast shift. Economic changes have now made Mcjobs a long term destination for growing numbers of workers. The term McJob comes from the name of the fast-food restaurant McDonald's Multinational Corporation which is the world's largest chain of fast food restaurants. There is a wrong notion that there is no creativity or intellectual involvement in a Mcjob. McJobs are also known as contingent jobs or casual employment. The process of McDonaldization of fast food creates increasing Mcjobs (Ritzer, 1998). Mcjobs require routinized tasks with efficiency as the main focus.

McJob, McCheque, McWonderful
John Blundell, IEA, Institute of Economic Affairs, U.K. Economic Affairs, Vol. 20, Issue 1, March 2000. Abstract: "McJob" is sometimes used in a pejorative sense. But an examination of the job-creating ability of McDonald's, its policies towards its employees, and its provision of the first rung on the employment ladder for many people suggests that this form of job should be regarded much more positively.

HRM practice and the reality of the low-skill workplace: excesses of the “new” industrial revolution. Eli Winston Baker, Philip C. Wright - Journal: Equal Opportunities International.
Abstract: Uses the term “McJob” to convey that working either full-time or part-time at McDonald’s is one of the most common occupations in the 1990s. Defines a McJob as a job requiring little training, usually in the service sector.

McDonald’s: Revamping Its Poor Employer Image
Arpita Siddhanta, Bharathi S. Gopal.
Abstract: Since the 1980s, the company has been in the eye of the storm as a poor employer and for exploiting workers. The company faced several protests, boycotts, pickets, strikes, lawsuits and campaigns. In June 2003, a popular publication, Merriam-Webster’s Collegiate Dictionary included a word, ‘McJob’ and defined it as a ‘low-paying, unskilled, dead-end job’. Being the world’s largest fast-food company, McDonald’s initiated a campaign to redefine ‘McJob’ in 2005. Despite efforts, critics continued to call a ‘McJob’ an un-stimulating, low-paid job with few opportunities to grow.

From Mortarboard to McJob; What About the Grads Who Aren't College-Bound? Article from:The Washington Post Article date:June 12, 1994.

Avoiding the ‘McJobs’
Unemployed Job Seekers and Attitudes to Service Work.
Colin Lindsay, Ronald W. McQuaid.
The argument has been made that these Mcjob seekers and others may be reluctant to pursue the type of positions that have become known as ‘McJobs’ - de-skilled, entry-level service jobs which often offer poor pay and conditions.