Sociology Index


Mcjob is a low paying, low status job usually performed on a part-time basis and having no career potential. Mcjobs were usually the first work experiences of new entrants to the labour market, but economic changes are now thought to have made them a long term destination for growing numbers of workers. The term "McWorld" is related to George Ritzer's analysis of corporate culture in The McDonaldization of Society.

The term McJob comes from the name of the fast-food restaurant McDonald's Multinational Corporation which is the world's largest chain of fast food restaurants. McJob is slang term used to refer to low-paying, low-prestige jobs that require no skills. McJob offers very little chance of advancement. McJobs are also known as contingent jobs or casual employment.

McJob, McCheque, McWonderful
John Blundell, IEA, Institute of Economic Affairs, U.K. Economic Affairs, Vol. 20, Issue 1, March 2000 - Abstract: "McJob" is sometimes used in a pejorative sense. But an examination of the job-creating ability of McDonald's, its policies towards its employees, and its provision of the first rung on the employment ladder for many people suggests that this form of job should be regarded much more positively.

HRM practice and the reality of the low-skill workplace: excesses of the “new” industrial revolution
Eli Winston Baker, Philip C. Wright - Journal: Equal Opportunities International
Abstract: Uses the term “McJob” to convey that working either full-time or part-time at McDonald’s is one of the most common occupations in the 1990s. Defines a McJob as a job requiring little training, usually in the service sector.

McDonald’s: Revamping Its Poor Employer Image
Arpita Siddhanta, Bharathi S. Gopal
Abstract: Since the 1980s, the company has been in the eye of the storm as a poor employer and for exploiting workers. The company faced several protests, boycotts, pickets, strikes, lawsuits and campaigns. In June 2003, a popular publication, Merriam-Webster’s Collegiate Dictionary included a word, ‘McJob’ and defined it as a ‘low-paying, unskilled, dead-end job’. Being the world’s largest fast-food company, McDonald’s initiated a campaign to redefine ‘McJob’ in 2005. Despite efforts, critics continued to call a ‘McJob’ an un-stimulating, low-paid job with few opportunities to grow.

From Mortarboard to McJob; What About the Grads Who Aren't College-Bound?
Article from:The Washington Post Article date:June 12, 1994.