McDonaldization is a reconceptualization of rationalization. McDonaldization is a term used by one of leading sociologists George Ritzer in the book The McDonaldization of Society. George Ritzer explains that McDonaldization becomes manifested when a culture adopts the characteristics of a fast-food restaurant. Most countries have adapted to this concept because of globalization.
Max Weber used the model of
the bureaucracy to represent the direction of this changing society and George Ritzer
regarded the fast-food restaurant as having become a more representative contemporary paradigm.
McDonaldization is the way in which the principles of the fast-food restaurant are dominating sectors of American society and the rest of the world. The principles and processes of McDonaldization spread to other parts of society. When McDonalds enters a country, consumer culture is unified and cultural hybridization occurs.
George Ritzer highlighted components of
McDonaldization also means delivery to the customer in a
short amount of time.