Culture, Consumer Culture, Counterculture
Mass culture refers to how culture gets produced, whereas popular
culture refers to how culture gets consumed. Mass culture is culture which is mass
produced, distributed, and marketed.
"Mass Culture" is a set
of cultural values and ideas that arise from common exposure of a population to the same
cultural activities, communications media, music and art, etc. Mass culture becomes
possible only with modern communications and electronic media. Mass culture tends to
reproduce the liberal values of individualism
and to foster a view of the citizen as consumer. Theodor Adorno was among the radical critics of mass
A mass culture is transmitted to
individuals, rather than arising from people's daily interactions, and therefore lacks the
distinctive content of cultures rooted in community and
region. Adorno developed a critical methodology to analyze
the production, texts, and reception of the artifacts of what became known as popular
culture, thus anticipating the approach of later forms of cultural
studies. Adornos extended conception of cultural
industries renders the usual criticism of his views as elitist
Along with Max Horkheimer, Adorno
developed in Dialectics of Enlightenment (1947) the first critical theory which discerned the crucial role of mass culture and communication in contemporary capitalist
In modern Russia, mass culture is
diffused through and by mass-media, especially television foreign models and patterns
predominate. The values and models of behavior disseminated by
the mass media in Russia are those of success, family, human emotions, solidarity in the
struggle against obstacles, romance.
The Bohemianization of
Mass Culture - Elizabeth Wilson, University of North London, UK
International Journal of Cultural Studies, Vol. 2, No. 1, 11-32 (1999)
The discourse surrounding bohemianism was one of authenticity versus the falseness and
commercialization of mass culture. Whether the contested divide between 'High Art' and
'Mass Culture', much debated within cultural studies since the 1970s, is still as salient
as we assume.
Meaning and Mass Culture: The Search for a New Literacy - Tim
Adorno and Mass Culture: Autonomous Art Against the Culture Industry
György Markus, University of Sydney - Thesis Eleven, Vol. 86, No. 1, 67-89 (2006)
Theodor Adornos' extended conception of cultural industry renders the usual criticism of his
views as elitist and meaningless.
Soviet Sport and Transnational Mass Culture in the 1930s - Barbara
The Soviet Union initially chose not to participate in an international system of
competitive sport which developed into interwar period's most potent carriers of
transnational mass culture. The Soviet regime attempted to create an alternative
international system of proletarian sport that eschewed record-seeking and individualism.
Terminators, Monkeys and Mass Culture: The carnival of time in science fiction
Angela Dimitrakaki, Miltos Tsiantis, Time & Society, Vol. 11, No. 2-3, 209-231 (2002).
The time travel motif can be understood in terms of an oppositional cultural narrative
running counter to dominant forms of temporality within capitalism.
Our argument challenges the views which dismiss mass culture as merely escapist.
Effective Democracy, Mass Culture, and the Quality of Elites: The Human
Development Perspective - Christian Welzel - International University
Bremen, School of Humanities and Social Sciences.
Low corruption and high female representation are two characteristics of elite quality and
help make "formal" democracy increasingly "effective."
Cultural Preservation Reconsidered: The case of Canadian aboriginal art
B.R. Sharma, Singapore Polytechnic College, Singapore - Critique of Anthropology,
Vol. 19, No. 1, 53-61 (1999).
This article sheds a different light on the nature of hybrid culture. It argues that such
culture is the by-product of cultural imperialism.
The article concentrates on the dichotomy between native Canadian and Anglo-American
Canadian mass culture. The article also adopts Minh-Ha's claim that a First World and a Third World can exist in the same country.
INTELLIGENZIA BETWEEN CLASSIC AND MASS CULTURE
Boris Dubin, Russian Centre for Public Opinion and Market Research.
Mass culture possesses its own idea of what constitutes an individual. Thick literary
magazines and newspapers with a similar profile have actively criticized mass culture. In
Russia today, mass culture is rejected by social groups who are losing their authority and
dominant position as the carriers of culture.