Sociology Index

MASS MEDIA

Sociologically speaking in modern times the ‘community’ has been replaced by a ‘mass’, a set of autonomous and disconnected individuals. The mass media then is that media which are targeted at the mass rather than at specific groups or communities.

The study of leisure in a mass society requires the study of the mass media. We live in a society saturated by mass media all forms of leisure have been affected by this agent of socialization.