Sociology Index

Mass Communication And Mass Society

Academic programs for the study of mass media are usually referred to as mass communication programs. Social role and importance of modern media in communication and culture. Mass communication describes a relationship between a large, heterogeneous, and anonymous audience. The Mass Media serves this purpose. Mass communication is a term used in many ways but it is a reference to the activities of the mass media as a group, the concept, massiveness, to distinguish among media, and the questions about communication as applied to the activities of the mass media. Mass communication refers to the distribution of entertainment and associated media. Our communication happens on a mass basis, between people who don't see or even know each other? In mass society, the structure of interaction is bureaucratically organized.

Mass Communication And Mass Society Abstracts

Communication Problems in a Mass Society: Mass Audience, Mass Communication and Development. - Moemeka, Andrew A. 
Abstract: Discusses the effects of the media in terms of conflict theory, social criticism, and the theories of ideological effects.

The Mass Media and Urban Development: An Historical Overview
Authors: Jowett, Garth S.
Abstract: The mass media has played a major role in the emergence of a mass society due to the interaction of urbanization, industrialization, and modernization.

The Three Paradigms of Mass Media Research In Mainstream Communication Journals 
by W. James Potter1, Roger Cooper1, Michel Dupagne
This study was conducted to provide an empirical evidence analysis by examining six characteristics of mass media research articles.

Fifteen Pages that Shook the Field: Personal Influence, Edward Shils, and the Remembered History of Mass Communication Research
Jefferson Pooley, Muhlenberg College 

The New Revisionism in Mass Communication Research: A Reappraisal 
James Curran, European Journal of Communication, Vol. 5, No. 2, 135-164 (1990)
The major developments of mass communication research are reviewed critically. New revisionist movement challenges the dominant radical paradigm of the late 1970s and early 1980s.

Adaptation of Traditional Society To Modern Mass Society
Burra Venkatappiah - Diogenes, Vol. 9, No. 33, 1-27 (1961)
This paper is confined to Indian Hindu, society.

Primary and Secondary Thinking in Social Theory - The Case of Mass Society
Robert Cooper, Keele University, Journal of Classical Sociology, Vol. 3, No. 2, 145-172 (2003).
Max Weber illustrates the dynamic interaction between the two forms of thinking The primary-secondary interaction is illustrated through the technologies of the modern mass media and globalization.

The demon of technology, mass society, and atomic physics in West Germany, 1945-1957
Beyler R., Source: History and Technology, Volume 19, Number 3, September 2003, 227-239(13)

Multilevel Analysis in Mass Communication Research
Communication Research, Vol. 18, No. 2, 140-173 (1991)

Mass Communication as Participation: Web-Radio in Germany: Legal Hazards and its Contribution to an Alternative Way of Mass Communication 
Hans-Ullrich Muhlenfeld, University of Bremen, Bremen, Germany.

Science Mass Communication - Its Conceptual History
ROBERT A. LOGAN, University of Missouri-Columbia.
Science Communication, Vol. 23, No. 2, 135-163 (2001)

The Politics of Mass Communication in Israel
During the first phase of nation building, the nonliberal state had a monopoly over the means and content of mass communication.

Collective Action in the Age of the Internet: Mass Communication and Online Mobilization 
Tom Postmes, University of Exeter and University of Amsterdam.
Suzanne Brunsting, University of Amsterdam.
Social Science Computer Review, Vol. 20, No. 3, 290-301 (2002)
Internet may alter the motives of collective action and social movements.

The Dilemma of Mass Communication: An Existential Point of View
Hanno Hardt. - Journal of Communication Inquiry, Vol. 2, No. 2, 3-12 (1977)
Man is what he is in communication.

Technology, Mass Communication, and Law
Hanno Hardt - Freedom of expression and freedom of the press mean. Discussion about society and about the future of the social system.

Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories - David L. Deephouse, Louisiana State University - Journal of Management, Vol. 26, No. 6.
Integrates mass communication theory into past research and develops the concept of media reputation. Media reputation is a resource that increases the performance of commercial banks.

Mass Communication and Modern Culture: Contribution to a Critical Theory of Ideology 
John B. Thompson.
Sociology, Vol. 22, No. 3, 359-383 (1988) - 1988 BSA Publications Ltd.
That the analysis of culture and mass communication should be central concerns of sociology and social theory.

Books On Mass Communication And Mass Society

Media and the Making of Modern Germany: Mass Communications, Society, and Politics from the Empire to the Third Reich Corey Ross.

Mass Media In A Mass Society: Myth and Reality Book by Richard Hoggart

Mass Media, Social Control, and Social Change: A Macrosocial Perspective David Pearce Demers, K Viswanath, David Demers (Editors)

Grasping Things: Folk Material Culture And Mass Society In America Simon J. Bronner

After the Death of Childhood: Growing Up in the Age of Electronic Media David Buckingham

Mass Society, Pluralism, and Bureaucracy: Explication, Assessment, and Commentary Book   by Richard F. Hamilton

Media and Society in Twentieth Century: An Historical Introduction Book by Lyn Gorman, David McLean

Race, Media, and the Crisis of Civil Society : From Watts to Rodney King (Cambridge Cultural Social Studies) Ronald N. Jacobs, Jeffrey C. Alexander (Editor), Steven Seidman

Media and Power (Communication and Society) Book by James Curran

Media Effects and Society (Lea's Communication Series) Book by Elizabeth M. Perse

Small Town in Mass Society: Class, Power, and Religion in a Rural Community
Book by Michael W. Hughey (Foreword), Arthur J. Vidich (Afterword), Joseph Bensman

Mass Communication And Mass Society - Bibliography

Dan Schiller, Preface in Theorizing Communication (Oxford UP, 1996).

Leon Bramson, European Theories of the Mass and Mass Society, in The Political Context of Sociology (Princeton, 1961).

Ferdinand T, Gemeinschaft and Gesellschaft, in Community and Society (Harper Á Row, 1957).

Locating communication studies in context of liberal pragmatism Chicago School of sociology (Dewey, Lippmann, Park, Mead, Cooley, Blumer).

Leon Bramson, Europeans and Americans on the Crowd: The Concept of Collective Behavior, in The Political Context of Sociology (Princeton, 1961)

John Durham Peters, John Locke, the Individual, and the Origin of Communication," Quarterly Journal of Speech 75 (November 1989):

Walter Lippman, Public Opinion (Harcourt, 1922).

Robert E. Park, The Natural History of the Newspaper, Journal of Sociology 27 (November 1923).

Ken Plummer, Symbolic Interactionism in the Twentieth Century, Chap. 8 in B. Turner, ed., Blackwell Companion to Social Theory

George Herbert Mead, Mind, Self and Society U Chicago P, 1934) The Social Foundations and Functions of Thought and Communication.


Herbert Blumer, Symbolic Interactionism: Perspective and Method (Prentice-Hall, 1969)

Leon Bramson, The American Critique of the Theory of Mass Society: Research in Mass Communication, in The Political Context of Sociology (Princeton, 1961)


Carl Hovland, Irving Janis Harold Kelley, Communication and Persuasion: Psychological Studies of Opinion Change (Yale UP, 1953)

Harold Lasswell, The Structure and Function of Communication in Society, in Lyman Bryson, ed., The Communication of Ideas (Harper Bros., 1948)

Willard Rowland, Jr., The Politics of TV Violence (Sage, 1983)

J. Michael Sproule, Progressive Propaganda Critics and the Magic Bullet Myth," Critical Studies in Mass Communication (6) (3) (September 1989): 225-246

Joseph Klapper, The Effects of Mass Communication (Free Press, 1960)

James D. Halloran, ed., The Effects of Television (Panther, 1970)

Robert M. Liebert and Joyce Spratkin, The Early Window: Effects of Television on Children and Youth 3rd ed. (Pergamon)

George Gerbner, Larry Gross, Michael Morgan and Nancy Signorelli, Charting the Mainstream: Television's Contributions to Political Orientations, Journal of Communication 32(2): 441-464

Denis McQuail, With the Benefit of Hindsight: Reflections on Uses and Gratifications Research, in Michael Gurevitch and Mark R. Levy, Mass Communication Review Yearbook Vol. 5 (Sage, 1984)

Maxwell E. McCombs and Donald L. Shaw, "The Agenda-Setting Function of Mass Media, Public Opinion Quarterly (36) (2) (Summer 1972): 176-187

Theodor Adorno, "On the Fetish-Character in Music and the Regression of Listening, in Arato Gebhardt, eds. The Essential Frankfurt School Reader (NY: Continuum, 1982).

Antonio Gramsci, Journalism, Selections from Cultural Writings (Harvard UP, 1985), pp.386-425.

Patrick Brantlinger, Bread and Circuses: Theories of Mass Culture as Social Decay (Cornell UP, 1983)

F.R. Leavis, Mass Civilisation and Minority Culture (St. John's College, 1930)

C. Wright Mills, People, Power, Politics (Oxford UP, 1956)

C. Wright Mills, The Mass Society, from The Power Elite (OUP, 1956).

Leo Lowenthal, Literature and Mass Culture (Transaction Books, 1984)

Paul Lazarsfeld Robert Merton, Mass Communication, Popular Taste and Organized Social Action, in Rosenberg White, eds., Mass Culture (1957)

Max Horkheimer and Theodor Adorno, The Culture Industry: Enlightenment as Mass Deception," in Dialectic of Enlightenment (Continuum, 1987)

Dwight MacDonald, A Theory of Mass Culture, in B. Rosenberg D.M. White, eds., Mass Culture (Free Press, 1957)

Edward Shils, Mass Society and Its Culture, Daedalus (89) (1960): 288-314

Jean Baudrillard, Requiem for the Media, in his For a Critique of the Political Economy of the Sign (Telos Press, 1981).

Fredric Jameson, Reification and Utopia in Mass Culture, in Signatures of the Visible (Routledge, 1992)

Ferdinand de Saussure, The nature of the linguistic sign and The immutability and mutability of the sign, in his Course in General Linguistics (McGraw-Hill, 1959).

Jonathan Culler, “Saussure's Theory of Language, in Ferdinand de Saussure (Penguin, 1976).

Terry Eagleton, Structuralism, in Literary Theory (University of Minnesota, 1996)

Kaja Silverman, From Sign to Subject, in The Subject of Semiotics (Oxford, 1983).

Perry Anderson, Structure and Subject, in In the Tracks of Historical Materialism (University of Chicago, 1984)

Roland Barthes, Myth Today in Mythologies (Hill & Wang, 1957)

Roland Barthes, Signifier and signified, in his Elements of semiology (Hill and Wang, 1967).

Fredric Jameson, The Linguistic Model, in The Prison-House of Language (Princeton UP, 1972)

John Fiske & John Hartley, Reading Television (Metheun, 1978)

First published in 1958, Small Town in Mass Society set community studies on a new course by placing the small town within the framework of large-scale, bureaucratic mass society.

Alexander, Jeffrey C. and Ronald N. Jacobs, 1998. Mass Communication, Ritual, and Civil Society, in Media, Ritual, and Identity, ed. T. Liebes and J. Curran. London: Routledge, pp. 23-41.

Robert McChesney, Corporate Media and the Threat to Democracy, New York: Seven Stories Press, 1997.

MediaMaking: Mass Media in a Popular Culture, edited by Lawrence Grossberg, Ellen Wartella, and D. Charles Whitney (Sage, 1998).

Corporate Media and the Threat to Democracy by Robert McChesney (Seven Stories Press, 1997)

Gloria Steinem, "Sex, Lies, and Advertising," from Joan Gorham (ed.), Mass Media Annual Editions 99/00, Dushkin/McGraw-Hill, pp. 139173-181; originally published in Ms. Magazine, July/August 1990, pp. 18-28.

Ellen Seiter, "Semiotics and Television," from Robert C. Allen (ed.), Channels of Discourse, Chapel Hill: University of North Carolina Press, 1987, pp. 17-41.

Todd Gitlin, "The Problem of Knowing," pp. 19-30, and By the Numbers, pp. 47-55, from Inside Prime Time (New York: Pantheon, 1983).

Oscar H. Gandy, Jr., "Tracking the Audience," from John Downing, Ali Mohammadi, and Annabelle Sreberny-Mohammadi (eds.), Questioning the Media: A Critical Introduction, Newbury Park: Sage, 1990, pp. 166-179.

Bertolt Brecht, Radio as a Means of Communication (a talk delivered in Germany in 1930), from Mattelart and Mattelart, Communication and Class Struggle Vol 2, (New York International General, 1985 pp. 169-171.

Raymond Williams, "The Social History of the Uses of Television Technology," from Television: Technology and Cultural Form, pp. 19-31.

Race Against Prime Time (video, California Newsreel): available in the Bailey-Howe library media center, or online: click here for part 1, and here for part 2. (Requires Quicktime.)

Sharyn Wizda, Parachute Journalism, American Journalism Review, July/August 1997, pp. 40-44.

Jim Edwards, "Wrong Turns," Brill's Content, January 2001, pp. 113-169

"Race Against Prime Time" (video, California Newsreel): available in the Bailey-Howe library media center, or online: click here for part 1, and here for part 2. (Requires Quicktime.)

Sharyn Wizda, Parachute Journalism, American Journalism Review, July/August 1997, pp. 40-44.