Among distinguished sociologists, French sociologist, Jean Baudrillard's works are often associated with postmodernism, specifically post-structuralism. Jean Baudrillard was originally critical of the neglect of consumption in Marxist economic theory.
Baudrillard later turned to the analysis of the production, exchange and consumption of signs and symbols in a consumer society. He argues that the electronic media of communication falsify social relations which become merely simulations of social reality. He has been concerned to understand the nature of mass society and mass communications.
Because social reality is a simulation, he claims that society becomes hyperreal. Baudrillard's works include: For a Critique of the Political Economy of the Sign (1972); The Mirror of Production (1973); L'Echange Symbolique et la Mort (1976); In the Shadow of the Silent Majorities (1978); Seduction (1979); Simulations (198l); Fatal Strategies (1983); America (1986).