Among distinguished sociologists, George Ritzer is Professor of Sociology at the University of Maryland, where he has been named Distinguished Scholar-Teacher. He has served as Chair of the American Sociological Association's Sections on Theoretical Sociology and Organizations and Occupations. His major areas of interest are sociological theories and the sociology of work. His main theoretical interests lie in metatheory as well as in the theory of rationalization. In metatheory he has written Matatheorizing in Sociology (1991) and earlier books Sociology: A Multiple Paradigm Science (1975, 1980) and Toward an Integrated Sociological Paradigm (1981). He has written a number of books on rationalization such as Expressing America.
A critique of the Global credit Card Society (1996), The McDonaldization of Society (1996), The McDonaldization Thesis: Explorations and Extensions (1998) and Enchanting a Disenchanted World: Revolutionizing the Means of Consumption (1999).