Sociology Index

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ebayization

eBayization is a postmodern form of economic and social organization powered by information technology in the age of globalization. The eBayization of the world has brought down Garage sales and yard sales. Most of the stuff is usually picked clean well before the sale "officially" opens. eBayization provides variety, adventure, and surprise. McDonaldization produces predictability, whereas eBayization provides variety and surprise. McDonaldization emphasizes a centrally coordinated market, whereas eBayization brings the freedoms and abuses of a risk society. Some approaches such as Starbuckization, IKEAization, Uberisation, and eBayization offer alternative explanations and paradigms to deal with the changing landscape of society. McDonaldization represents a particular collection of forces, whereas eBayization represents a countertrend in post-industrial societies that we call eBayization. eBayization offers an alternative picture of market-directed activity with a variety of products rather than McDonaldization's centrally controlled system with limited and predetermined menu. eBayization and Starbuckization are replacing McDonaldization and thereby is indicative of deMcDonaldization.

It is easy to see how eBayization is part of the problem of global warming. High levels of consumption are largely to blame for global warming, and since both McDonaldization and eBayization are processes that facilitate massive levels of consumption, both are implicated in rising world temperatures (Ritzer 2008). Whereas McDonaldization produces homogeneity and predictability, eBayization provides variety, adventure, and surprise, both for better and worse. McDonaldization emphasizes a centrally coordinated market, while eBayization brings the freedoms and abuses of a risk society.

Limits of the McDonaldization thesis: eBayization and ascendant trends in post-industrial consumer culture, Aaron Ahuvia, Elif Izberk-Bilgin, Consumption Markets & Culture.
Abstract: Ritzer's McDonaldization thesis holds that McDonald's, with its efficiency, calculability, predictability, and control, is a good model for the forces of modern capitalism that structure both production and consumption. This article argues that while McDonaldization represents a particular collection of forces, there also exists a rising countertrend in post-industrial societies that we call eBayization. Whereas McDonaldization produces homogeneity and predictability, eBayization provides variety, adventure, and surprise, both for better and worse. Underlying these differences in the product line and consumer experience is a difference in organizational structures wherein McDonaldization emphasizes a centrally coordinated market, while eBayization brings the freedoms and abuses of a risk society.