Sociology Index

DISCOMGOOGOLATION

Discomgoogolation is a feeling of anxiety when you are used to immediate information access, but now are unable to gain immediate information access. Discomgoogolation is a new kind of malady suffered by internet users or addicts. When you feel hopeless, miserable or stressed when you are unable to get online, then you could be very well suffering from a malady known now as discomgoogolation.

In a discomgoogolation study according to psychologists, "the stress of being disconnected is equivalent to that of running half-an-hour late for a key meeting, being about to sit an important exam or, in the worst cases, being sacked."

When unable to get online, discomgoogolation takes over. It was surprising to see the stress this led to in brain activity and blood pressure in participants. It seems to be especially discomgoogolating and stressful for people when they are out and about."

The proliferation of broadband has meant that for the first time in history we have entered a culture of 'instant answers' a galaxy of information is just a mouse click away and we have become addicted to the web leading to maladies such as discomgoogolation.

"They often need to make many short-notice decisions at this time but feel they are doing so without the full information the internet usually gives them," David Lewis, who led the study team, was quoted by the 'Daily Mail' as saying.

When stress levels of the participants suffering from discomgoogolation were measured with heart and brain monitors, the team found men to be most discomgoogolated when denied access to the net in the evenings while women to be discomgoogolated when they cannot get online during the day.

Friday emerged as the most stressful day to suffer discomgoogolation as it prevents people planning their weekends using the search engine Google, the study found.