Sociology Index


What is discomgoogolation? A recent study has confirmed our electronic addiction by identifying a new phobia called discomgoogolation, which means stress experienced at being unable to access the Internet. A feeling of anxiety when you are used to immediate information access as by Googling to look up some information is called Discomgoogolation. Psychologists studying the high stress levels caused by internet dependency have also dubbed the phenomenon 'discomgoogolation'. Nomophobe is someone who fears being without a smartphone, emailaholic suffers from anxiety when unable to access the emails and now we have discomgoogolation.The proliferation of broadband has meant that for the first time in history we have entered a culture of 'instant answers' a galaxy of information is just a mouse click away and we have become addicted to the web leading to maladies such as discomgoogolation. When unable to get online, discomgoogolation takes over. Discomgoogolation is a new kind of malady suffered by internet users or addicts. When you feel hopeless, miserable or stressed when you are unable to get online, then you could be very well suffering from a malady known now as discomgoogolation. It is very similar to technophobia.

Discomgoogolation is also called 'Doogled' for short, for this condition affecting internet users. In a discomgoogolation study the stress of being disconnected is equivalent to that of running half-an-hour late for a key meeting, being about to sit for an important exam, or being sacked. It was surprising to see the stress this led to in brain activity and blood pressure in participants. It seems to be especially discomgoogolating and stressful for people when they are out and about. When stress levels of the participants suffering from discomgoogolation were measured with heart and brain monitors, men were found to be most discomgoogolated when denied access to the net in the evenings while women were found to be discomgoogolated when they cannot get online during the day.

Friday emerged as the most stressful day to suffer discomgoogolation as it prevents people planning their weekends using the search engine Google, the study found. 44 per cent of Britons suffer from discomgoogolation, according to a survey, with 27 percent of them admitting to rising stress levels when they are unable to go online.