Sociology Index

Digipreneur

Digipreneur means Digital Entrepreneur, and digipreneur is an entrepreneur who runs his business in the digital world. The artist has emerged from the shadows of the gallerist, as a digipreneur. Dedicated NFT platforms have been created by existing art galleries and other new entrants in the market. The shift to virtual platforms has democratised the system. Access to art across geographies has been a crucial step towards minimising inequities inherent in conventional systems. Digital marketing covers aspects related to internet marketing and social media marketing. Digipreneur starts ecommerce ventures and publishes blogs or weblogs. Content publishing, whatsapp marketing and missed call marketing are also some of the areas a digipreneur is involved in.

A digipreneur is born everyday. Billions of people use social media websites everyday and . Some of the most popular social media websites, with more than 100 million registered users, include Facebook, TikTok, WeChat, Instagram, QZone, Weibo, Twitter, Tumblr, Baidu Tieba, and LinkedIn.

Social media can help to improve an individual's sense of connectedness with real or online communities and can be an effective marketing tool for corporations, digipreneurs, political parties, and governments. The creation, exchange, and circulation of user-generated content can assist digipreneurs with marketing research, communication, and relationship development.

Digipreneur is not new though the term is gaining populaity only now. ARPANET first came online in 1967, and by the late-1970s developed a rich cultural exchange of non-government and business ideas.

Talkomatic was one of the features of PLATO that gave rise to a large online community till the mid 1980s. In November 1994 GeoCities was launched, and it was one of the earliest social networking services used by digipreneurs.