Cultural colonialism is the desire of wealthy nations to control other nations' values and perceptions through cultural means, such as media, language, education and religion, for their own economic reasons. It is argued that people, once subject to colonial or imperial rule, latch onto physical and cultural differences between the foreigners and themselves, leading some to associate power and success with the foreigners' ways. Cultural colonialism leads to the foreigners' ways being regarded as the better way and being held in a higher esteem than previous indigenous ways. Cultural Imperialism is the practice of artificially injecting the culture or language of one culture into another. It is usually the case of a large, economically or militarily powerful nation injecting their culture or language to a smaller, less important one. "In place of Colonialism as the main instrument of imperialism we have today neocolonialism. Neocolonialism, like colonialism, is an attempt to export the social conflicts of the capitalist countries."
In cultural colonialism the colonised may over time equate the colonisers' race or ethnicity itself as being responsible for their superiority. cultural colonialism seeks to destroy national identities or empty them of substantive socio-economic content. Rudolf Otto came to embrace a form of German cultural colonialism which assigned the study of religions a key role though German colonial ambitions became unrealistic. Cultural colonialism rejections, such as the Negritude movement, or simply the embracing of seemingly authentic local culture are then seen in a post colonial world as a necessary part of the struggle against domination or cultural colonialism.
Cultural colonialism, importation or continuation of cultural mores or elements from former colonial powers may be regarded as a form of Neocolonialism. A metaphor of colonialism is employed in cultural colonialism: the cultural products of the first world "invade" the third-world and "conquer" local culture. - Alexander, Victoria D. (2003). "The Cultural Diamond - The Production of Culture." Sociology of the arts: exploring fine and popular forms. Wiley-Blackwell.