Sociology Index

Content Analysis

Content Analysis is a research method involving the gathering of data capturing one or more variables descriptive of the content of a cultural expression such as movies, newspaper stories, cartoons or advertisements.

Doing content analysis a researcher may analyze stories of sexual assault to determine how blame is allocated in such stories. Doing content analysis a researcher may examine magazines such as Time, or Maclean's to see which sex or racial group is typically depicted or to observe differences in the depiction of men and women.

Researchers in the field of knowledge economy or intellectual capital need to be able to justify the specific research methods they use to collect the empirical evidence that they examine to support and test opinions regarding the merit of different approaches to managing and reporting IC. Of the various methods available to researchers seeking to understand intellectual capital reporting, content analysis is the most popular.

Three Approaches to Qualitative Content Analysis 
Hsiu-Fang Hsieh, Fooyin University, Kaohsiung Hsien, Taiwan, Sarah E. Shannon, University of Washington, Seattle, Qualitative Health Research, Vol. 15, No. 9, 1277-1288 (2005)
Content analysis is a widely used in qualitative research technique. Current applications of content analysis show three distinct approaches: conventional, directed, or summative. These approaches are used to interpret meaning from the content of text data and adhere to the naturalistic paradigm.

Content Analysis of the World Wide Web: Opportunities and Challenges 
Christopher Weare, Wan-Ying Lin, University of Southern California 
Social Science Computer Review, Vol. 18, No. 3, 272-292 (2000)
This article examines methodological issues for content analytic research of the World Wide Web. Content analysis as a systematic and quantitative scientific method for measuring the content of messages has existed for centuries.

A content analysis of alcohol portrayal and drinking in British television soap operas 
Adrian Furnham, Henriette Ingle, Barrie Gunter and Alastair McClelland 
Department of Psychology, University College London 26 Bedford Way, London WC1, UK 
Health Education Research, Vol. 12, No. 4, 519-529, 1997
The portrayal of alcohol consumption in a sample of six soap operas on British television.

Economic Conditions and Ideologies of Crime in the Media: A Content Analysis of Crime News 
Melissa Hickman Barlow, David E. Barlow, Theodore G. Chiricos 
Crime & Delinquency, Vol. 41, No. 1, 3-19 (1995)
Based on a content analysis of articles about crime appearing in Time magazine during the post-World War II period, it is argued that news about crime reflects ideology.

25 Years and Going Strong - A Content Analysis of the First 25 Years of the Social Issues in Management Division Proceedings - Virginia W. Gerde, University of New Mexico 
Richard E. Wokutch, Virginia Tech - Business & Society, Vol. 37, No. 4, 414-446 (1998)
The authors categorize all Social Issues in Management Division papers and abstracts from 1972 through 1996 by subject matter and methodology. Showing the development of the field over time, the authors integrate their findings into previous SIM frameworks. Adaptation to the changing business environment is apparent in the subject matter. Although terminology and context (such as employee rights concerning electronic mail) may have changed, the topics are similar. Nevertheless, evolution in the SIM field is apparent. Methodology has become as researchers use databases and more rigorous techniques such as event studies and meta-analysis.

Systematic Content Analysis of Judicial Opinions 
MARK A. HALL, Wake Forest University - School of Law
RONALD F. WRIGHT, Wake Forest University - School of Law 
Abstract: Content analysis could form the basis for an empirical methodology that is uniquely legal. we collected all 122 examples we could find that use content analysis to study judicial opinions. We survey the questions that legal scholars have tried to answer through content analysis.

The epistemological roots of content analysis lie in legal realism. We should recognize that content analysis does not occupy the same epistemological ground as conventional legal scholarship.

Scholars have found that it is especially useful in studies that question or debunk conventional legal wisdom. Content analysis also holds promise in the study of the connections between judicial opinions and other parts of the social, political, or economic landscape.

Is Social Work Racist? A Content Analysis of Recent Literature. 
Author: McMahon,-Anthony; Allen-Meares,-Paula
Social Work, Volume/Pages 37(6) p. 533-39 
Abstract: Study concluded that most of literature on social work practice with minorities is naive and superficial and fails to address their social context.

Advertising Watchdogs - A Content Analysis of Print and Broadcast Ad Watches 
John C. Tedesco, Lori Melton McKinnon, Lynda Lee Kaid 
The Harvard International Journal of Press/Politics, Vol. 1, No. 4, 76-93 (1996)
The findings point to inconsistencies in neutrality, fairness, and content analysis of televised presidential ads.

"All the News That's Fit to Print": A Content Analysis of the Correctional Debate in the New York Times 
Michael Welch, Rutgers University, Lisa Weber, American University, Walter Edwards, Rutgers University 
The Prison Journal, Vol. 80, No. 3, 245-264 (2000)
Scholarship has generated considerable insight into the roles of the media, politicians, and law enforcement officials in constructing images of criminal justice.

Sexism and the Social Work Curriculum: A Content Analysis of the Journal of Social Work Education 
Erlene Grise-Owens, Spalding University - Affilia, Vol. 17, No. 2, 147-166 (2002)
The content analysis discovered a preponderance of nongender language raising questions about the implicit messages of gender-blind language.

Redirecting our Voyage through History: A Content Analysis of Social Studies Textbooks 
Lauriel. Gordy, University of South Carolina-Spartanburg 
Alice M. Pritchard, University of Connecticut - Urban Education, Vol. 30, No. 2, 195-218 (1995)
To what extent are social studies textbooks inclusive of diverse perspectives on U.S. history? We conducted a content analysis of the presentation of slavery in fifth-grade social studies texts being used in Connecticut.

A Content Analysis of Subject Areas and Research Methods Used in Five Hospitality Management Journals 
Seyhmus Baloglu, University of Nevada at Las Vegas
Lisa Marie Assante, Pennsylvania Institute of Culinary Arts 
Journal of Hospitality & Tourism Research, Vol. 23, No. 1, 53-70 (1999)
Subject areas and statistical techniques used over the years as well as the orientation of selected hospitality journals. Most articles focused on human resource area and lodging and food service industry segment combined. Studies using multivariate or inferential statistics showed incremental increase over the period studied.

A Content Analysis of Consumer Complaints, Remedies, and Repatronage Intentions Regarding Dissatisfying Service Experiences, Alex M. Susskind, Cornell University
Journal of Hospitality & Tourism Research, Vol. 29, No. 2, 150-169 (2005)
This study examined restaurant consumers’ episode-specific reactions to service failures. Content analysis logistic-regression analyses revealed that the extent to which a service failure is corrected is important to customer satisfaction.

Prevalence and Content Analysis of Guidelines on Handling Requests for Euthanasia or Assisted Suicide in Dutch Nursing Homes, Ilinka Haverkate, PhD; Martien T. Muller, PhD; Mirjam Cappetti, MSc; Freerk J. Jonkers, MSc; Gerrit van der Wal, MD, PhD - Arch Intern Med. 2000;160:317-322. 
Conclusions: Rapidly growing number of nursing-home guidelines on euthanasia or assisted suicide. There is still considerable variation in the guidelines and they can be improved in many aspects.

Saturday Morning Children's Television Advertising: A Longitudinal Content Analysis 
Carol Byrd-Bredbenner, Rutgers, The State University of New Jersey 
Family and Consumer Sciences Research Journal, Vol. 30, No. 3, 382-403 (2002)
Television programs was analyzed and compared with dietary recommendations and advertising guidelines. Advertisements for breakfast cereals and foods high in sugar or fat predominated. Food advertisements are not reflective of dietary recommendations.

A Content Analysis Of Childrearing Information In Popular Magazines 
Colleen Lonergan Carlson, Rural Route 3, Macomb, IL, 61455 
Sedahlia Jasper Crase, Department of Child Development, Iowa State University, Ames, IA, 50011 
Family and Consumer Sciences Research Journal, Vol. 11, No. 3, 223-233 (1983)
Childrearing information in contemporary popular literature, using a content analysis of information appearing in seven popular magazines.

Content Analysis of the Journal of Black Psychology (1985-1999) 
Kevin Cokley, Southern Illinois University at Carbondale 
Leon Caldwell, University of Nebraska at Lincoln 
Kesi Miller, Southern Illinois University at Carbondale 
Grace Muhammad, Southern Illinois University at Carbondale 
Journal of Black Psychology, Vol. 27, No. 4, 424-438 (2001)
The Journal of Black Psychology has only undergone a period of self-reflection once. This study examined the content of the Journal of Black Psychology.

Parricides in the Media - A Content Analysis of Available Reports Across Cultures 
Denise Paquette Boots, The University of Texas at Dallas 
Kathleen M. Heide, University of South Florida, Tampa 
International Journal of Offender Therapy and Comparative Criminology, Vol. 50, No. 4, (2006)
Differences are discussed between U.S. and non-U.S. cases of parricide with respect to areas of clinical interest in reported parricide offenders and Heide’s typology.

The Framing of Politics - A Content Analysis of Three Croatian Newspapers 
Ivana Segvic, University of Texas at Arlington, segvic@uta.edu 
Gazette, Vol. 67, No. 5, 469-488 (2005) D

A Content Analysis of Popular Film 
JANA BUFKIN, Drury University 
SARAH ESCHHOLZ, Georgia State University 
Violence Against Women, Vol. 6, No. 12, 1317-1344 (2000)
Given the regularity of media consumption it is important to do content analysis of media programming.