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CONGLOMERATE
Sociologyindex, Sociology Books 2009, Conglomerate, Multinational Corporation (MNC)
A conglomerate is a corporate organization in which divergent enterprises retain
separate organizational and legal structures but are joined together by the controlling
ownership of a corporate holding company.
English East India Company was the first conglomerate which initially started a trade
enterprise established to ship goods from the Far East.
The East India Company grew into a powerful vast conglomerate with economic ventures in
commerce and manufacturing.
A different model of conglomerate, called the keiretsu, evolved in Japan. Mitsubishi is
one of Japan's best known keiretsu. The companies in a keiretsu conglomerate are linked by
interlocking shareholdings with a central role given to a bank.
Chaebol is a type of conglomerate owned and operated by a family in South Korea.
Examples of Korean Chaebols are Samsung and LG. Chaebol is also an inheritable
conglomerate.
A Concept of Conglomerate Diversification
Raphael Amit, Northwestern University
Joshua Livnat, New York University
Journal of Management, Vol. 14, No. 4, 593-604 (1988) DOI: 10.1177/014920638801400409
This study develops and tests a new concept of conglomerate diversification that reflects
afirm's sensitivity to the cyclical behavior and differential amplitude of economic
sectors throughout the business cycle. The measure is shown to describe unique aspects of
conglomerate diversification that are not captured by other commonly used SIC-based
diversification measures or by the Rumelt categorization scheme. The measure is also used
to evaluate the association between conglomerate diversification and the reduction of
operating risk. The results indicate that conglomerates that diversify the effects of the
business cycle through the proper selection of business segments are characterized by
lower operating risk than otherfirms.
Project Execution Capability, Organizational Know-how and Conglomerate
Corporate Growth in Late Industrialization
ALICE H. AMSDEN and TAKASHI HIKINO
Abstract: In many successful late-industrializing countries in the 20th century, business
groups with operating units in technologically unrelated industries have acted as the
microeco-nomic agent of growth. This paper explores why this business form has
characterized countries which industrialized late, and why this form succeeded
in the early phases of catching up whereas the advanced-country conglomerate has had an
undistinguished performance. The paper uses internal resource-base theories of the firm to
explore the significance of organizational knowledge and resulting increasing returns in
the group form which, even in mature markets and especially in late industrialization,
constitute a sustainable source of competitiveness. In the case of late industrialization
foreign technology acquisition capability became a necessary condition for corporate
success. In the best diversified business groups this capability was transformed into
organizational know how that provided a key resource in the effectiveness of corporate
growth through diversification. The first two parts of the paper briefly survey
diversified industrial groups in historical contexts and then across a broad array of
late-industrializing countries. Then the paper considers why diversification was not
prevalent among firms attempting to catch up in earlier historical periods, why the
strategy of leading late industrializing firms was one of diversification rather than
specialization and why their chosen diversification path was one involving technologist
colly unrelated industries. This is followed by the core argument of the paper about the
transformation of technology acquisition into a competitive asset and illustrated with
evidence from South Korea. Finally, the paper analyzes why the behavior of the late
industrializing group differs from that of the American conglomerate.
The impact of firm conglomeration on market structure: evidence for the U.S. food
retailing industry.
Cotterill, R., Mueller, W. F.
Abstract: Examining the impact of conglomerate power on market structure in US grocery
retailing is particularly timely because market concentration is increasing in the
industry and because current policy initiatives toward the industry largely ignore the
potential impact of conglomerate power on the industry's structure. In 1954 the top four
chains held 60% of grocery store sales in less than 5% of SMSAs (Standard Metropolitan
Statistical Areas), by 1972 this level of concentration existed in over a quarter of all
SMSAs, and the upward trend continued between 1972 and 1975. The efficacy of various
public policies designed to cope with market extension acquisitions and its effects on
market concentration, are evaluated, using statistical models which examine the change in
four-firm SMSA concentration. A cross-sectional sample of local retail food markets is
used. Hypotheses concerning the significance of firm conglomeration are developed, and the
conglomerate structure of the food retailing industry described. Two case studies
illustrate the process of conglomerate induced market restructuring. A series of variables
is presented, and a multiple regression model formally specified to test the hypotheses.
The findings of the study provide strong confirmation of the hypothesis that large
conglomerate firms not only possess the power to restructure markets but that during the
period examined they succeeded in doing so. Acquisition by conglomerates increases
concentration.
Conglomerate Firms and Internal Capital Markets
Vojislav Maksimovic
University of Maryland - Robert H. Smith School of Business
Gordon M. Phillips
University of Maryland - Department of Finance; National Bureau of Economic Research
(NBER)
Abstract: The large literature on conglomerate firms began with the documentation of the
conglomerate discount. Given conglomerate firm production represents more than 50 percent
of production in the United States, this discount has represented a large economically
important puzzle for the U.S. economy. For corporate finance, the primary question about
diversification is "When does corporate diversification affect firm value?" And,
"When it does, how does it do so?" Early literature came to the conclusion that
the conglomerate discount was the result of problems with resource allocation and internal
capital markets. Recent empirical literature has found that self-selection by firms with
different investment opportunities can explain the conglomerate discount. Additional
theoretical and empirical research has shown how a model of profit-maximizing firms with
different abilities and investment opportunities can explain resource allocation by
conglomerate firms.
LVMH : managing the multibrand conglomerate
A. Som
LVMH Moet Hennessy Louis Vuitton, based in France, is one of the world's leading luxury
goods companies. It operates in wines, spirits, fashion goods, leather goods, perfumes,
cosmetics, watches, jewelry and retailing. The company employs approximately 56,000
employees. Its global distribution network grew from 828 stores in 1998 to 1,592 stores in
2004. The majority of sales are derived from the fashion and leather goods division, with
Europe (including France) being the biggest regional contributor. The company is the
largest and most widely spread luxury goods company, with a strong brand portfolio and
distribution skills. LVMH's 'star brands' is a key foundation of the group's strategy. It
has built over time one of the strongest brand portfolios in the sector, counting 60 top
brands amongst its five divisions and other operations. At the core of the fashion and
leather business is the Louis Vuitton brand itself. This 'star of star brands' is
estimated to generate over 80% of earnings in the segment. The case discusses the
following critical challenges for LVMH: (1) sustaining its organic growth strategy; (2)
competition strategy; (3) managing multi-brand strategy with star brands; (4) managing a
decentralised conglomerate; (5) leadership and charisma of Bernard Arnault in creating,
maintaining and managing a global conglomerate; and (6) people issues in the luxury
industry.
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