Sociology Index

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Behavioral Science is the analysis of human behavior and major social institutions, social inequality, the sociology of family, political sociology, economic sociology, and sociology of health and medicine from a sociological perspective. Social behavior is behavior among two or more organisms within the same species, and encompasses any behavior in which one member affects the other. Human behavior is believed to be influenced by the endocrine system and the nervous system.


It is most commonly believed that complexity in the behavior of an organism is correlated to the complexity of its nervous system. Consumer behavior is the process they go through as customers, types of products they purchased, amount they spent, frequency of purchases and what influences them to make the purchase decision or not. 

Collective Behavior: Throughout history, in all societies and civilizations, people have absorbed themselves in episodes of dramatic behavior, such as the crowd, the riot, and the revolution. The nature of these episodes has long attracted a curiosity that has evolved into a loosely defined field of sociology and a concept known as collective behavior. Sociologists define collective behavior as "the actions, often disorganized, taken by a large number of people gathered together usually in defiance of society's norms." Collective behavior is defined as activity involving a relatively large number of people that is often spontaneous. It is typically short-term behavior. Social movements and activism are organized and relatively sustained activities that have a clear goal in terms of achieving or preventing some social change.

The three generalized types of collective behavior are:

Deviant Behavior

Are the same behaviors or people considered deviant in all historical errors, in all social contexts? Why do some people engage in deviant behavior? How does society respond to deviant behavior?